कलर्स ने महाकाव्य महाभारत के प्रसारण अधिकार हासिल किये
- शो सोमवार 4 मई 2020 से शाम 7-9 बजे से हर शाम -
VISHALMEDIA (P.R.Agency), Mobile 098266-23100, Email- pr@vishalmedia.com
COLORS acquires rightsto air the epic Mahabharat
~The show will air daily starting Monday 4th May 2020 from 7-9pm~
The nationwide lockdown has been keeping us indoors as we scramble to cope with an unprecedented pandemic while finding comfort in entertainment avenues. The audience is being swept over by the wave of nostalgia with the classic and yesteryears shows making a return on television. One of such hidden gems is the epic narrative of Mahabharat that continues to hold prominence in our lives while teaching us about the art of living.After its record-breaking run, the iconic mythological show is set to air on COLORS starting Monday, 4th May 2020, everyday from 7-9pm.
Starring Nitish Bharadwaj, Mukesh Khanna, Rupa Ganguly, Gajendra Chauhan, and Puneet Issar, Mahabharat is directed by Ravi Chopra, Mahabharat was first aired between 1988-90.Back in time, watching the show used to be a morning ritual and the streets would go silent as the entire nation would tune in to watch the episodes with their families. Decades later, the show is still deemed cult for its rich storyline, grandeur, and fine performances and holds a memorable place in our lives.
Manisha Sharma, Chief Content Officer, Hindi Mass Entertainment, Viacom18, says, “Due to the nationwide lockdown, the television landscape is changing quite significantly. The popular classics and erstwhile shows have found a renewed interest amongst the audience as they provide relief and inducenostalgia.We,at COLORS, are constantly and very closely evaluating the viewership trends and designing our programming to give our audience the best content. In a similar move, we are elated to air Mahabharat on television to give our viewers another opportunity to relive the golden times.”
As your entertainment partner, we urge everyone to stay indoors and stay safe.
About ‘COLORS’:
‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From Fiction Shows to Format shows to Reality shows to Blockbuster Movies – the basket contains all ‘JazbaatKe Rang’. ‘COLORS’ is dedicated to promoting ‘Cohesive viewing’, through shows like ChotiSarrdaarni, Shakti…AstitvaKeEhsaasKii, Vidya, Barrister Babu, PavitraBhagya, Shubharambh, Bigg Boss, Rising Star, Dance Deewane and KhatronKe Khiladi amongst others.
About Viacom18 Media Pvt. Ltd.
Viacom18 Media Pvt. Ltd. is one of India's fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. A joint venture of TV18, which owns 51%, and Viacom Inc., with a 49% stake, Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in shop and through cinema.
